graphic design – موقع اسكتشات https://www.eskchat.com فنون سمعية وبصرية Sat, 17 Mar 2018 19:32:20 +0000 ar hourly 1 https://wordpress.org/?v=5.4.4 https://www.eskchat.com/wp-content/uploads/2016/07/cropped-logo-32x32.png graphic design – موقع اسكتشات https://www.eskchat.com 32 32 principles of graphic design https://www.eskchat.com/article-9385.html https://www.eskchat.com/article-9385.html#comments Wed, 25 Oct 2017 19:36:31 +0000 http://www.eskchat.com/?p=9385 The principles and foundations of graphic design are the distinguishing between designer and non-designer. The comprehension of the principles of design is scientifically and practically the right place for every novice in the field of design, after the knowledge of the design elements, and many of these principles are discretionary and subject to the designer’s …

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The principles and foundations of graphic design are the distinguishing between designer and non-designer.

The comprehension of the principles of design is scientifically and practically the right place for every novice in the field of design, after the knowledge of the design elements, and many of these principles are discretionary and subject to the designer’s sense and feel. Appreciation by continuous practice, and deep reflection on professional designs, these foundations are the result of accumulated experience that has evolved over time.

We have dealt with the elements of graphic design and what is the design and the functions of each element, which is an important beginning before starting to address the principles of artistic design.

principles of graphic design

I. Unity and Proximity Proximity:

The meaning of the unit is the component of the design of graphic design, that is, the existence of a relationship between these elements, and the relationship may be formalized by standardizing the pattern of drawing shapes such as the pattern of geometric shapes or the pattern of curved lines or decorative pattern, and may be colored relationship, standardization of the coloring system used, The unit of idea, ie, the introduction of a single subject or idea without distraction, as well as the unit of style as a choice of flat design style, 2D design or 3D design.

As for convergence, it is meant to put similar blocks under one classification or grouped in one area in a close or adjacent, it appears as a single block, making it easy for the viewer to understand the work of art as a whole at a glance. (principles of graphic design)


II Balance Balance:

Linguistic is the equal weight, and in the field of graphic design is a sense of design and stability, ie equivalent elements in design, and the balance of blocks generates a sense of comfort, Altawan 3 types:

   Axial equilibrium: On either side of a vertical axis, the balance may be symmetrical, in which the shapes, blocks, and lines on both sides of the painting are identical. The balance may be uneven and the shapes do not match. They may vary in color, shape, texture, etc

    Radiation balance: any rotation around a point or mass of a fulcrum

    This balance is not easy. It may depend on complex factors of color weight estimation, proportion of proportional space around shapes, proximity or dimension Blocks on the axis of the illusion, and many other factors.

The designer can achieve balance by repeating shapes, changing sizes, distributing clusters near and away from the focus axis, and placement of blanks.

Criteria for calculating balance:

Size: Large blocks have higher optical weight than small blocks.
Color: The higher color saturation is visually heavier than the slightly saturated color, the darker color is visually heavier than the light, and the chromatic grading depends on the designer’s sense.
Position: The mass away from the focus axis is visually heavier than the proximal mass.
Complexity: The mass of the complex form is visually heavier than the regular mass. (principles of graphic design)

 

Third: Movement Movement and Rhythm Rhythm:

The movement is a sense of the viewer’s presence within the movement of graphic design, a sense of the distribution of elements in a manner that suggests movement, and control the way the movement of the eye in the successive design, and movements trends and forms, and may be fast or slow, and the movement of design to make it vital.

Examples of movement are: repetition of a shape with different modes of motion, the use of moving images such as flapping of hair or hair to express wind, the use of arrows and lines for eye movement, as well as the use of colors in a way that determines the beginning of the direction of eye movement and then moves with color movement and flow within the design .

Rhythm is a musical term that expresses a repetitive melody or tone. The design expresses a movement that has a special effect that lends gravity to the design and avoids boredom. The rhythm is achieved through repetition, variation or gradation.

Examples of rhythm:

Repeated block with color change, a monotonous rhythm.
Repeat the block with the change of color, size and shape, a ruthless rhythm.
Repeated mass decreases, a decreasing rhythm.
Repeated block increasingly, an increasing rhythm.
The design of a streamlined movement such as water flow, a smooth rhythm (principles of graphic design)

 

Fourthly: Contrast

The difference is the degree of contrast between the adjacent and adjacent elements within the graphic design, and the purpose of the contrast is to show and distinguish the design elements from each other, the greater the contrast the greater the clarity, and the variation of color or size or line or spacing, etc., the presence of contrasting colors shows Format or text, having small sizes and large sizes illustrates the difference between the two shapes. (principles of graphic design)

 

V. Dominance or Focus Emphasis:

Focus or Sovereignty is to highlight a certain part of the design, to draw attention and direct the eye to it, so that this segment captures the interest of the viewer, and focuses on it, and can achieve this focus in many ways.

Examples of Focus and Sovereignty:

Draw guidelines indicating the status of sovereignty.
Distinguishing the status of sovereignty in different colors or lighting.
Highlight the part to focus on and place it in the foreground.
The direction of sight, like a group turning its gaze towards the target.
Isolate the shape away from the crowd or multiple peers.
Make a framework around the important part.
Focus can also be achieved by distinguishing the size or position or changing the font type in case of text. (principles of graphic design)

Sixth: Alignment:

Formatting means the distribution of elements in a neat and not random manner within the graphic design area. The order of the elements is achieved by alignment, either from the edges of the shapes or from the center lines, and the alignment may be straight, curved or dependent on a chart.

The better design should take into account the correct proportion between the blocks and the spaces, and the larger the size of the blocks we needed a larger space, and the proportion includes sizes, spaces, images, text and colors, for example take into account the proportion of the size of the title and the size of the text, and the proportion between colors.

 

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Elements of design | principle of graphic design https://www.eskchat.com/article-9554.html https://www.eskchat.com/article-9554.html#comments Sun, 30 Apr 2017 21:37:34 +0000 http://www.eskchat.com/?p=9554 each graphic design consists of a set of elements, and design often does not deviate from these elements, each element has functions and effects that have an impact on the eye and the soul, Elements of design includes lines, shapes, colors, textures, spaces and text. Elements of design principle of graphic design Non-specialists can distinguish …

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each graphic design consists of a set of elements, and design often does not deviate from these elements, each element has functions and effects that have an impact on the eye and the soul, Elements of design includes lines, shapes, colors, textures, spaces and text.

Elements of design

principle of graphic design

Non-specialists can distinguish between good design and poor design, because of the impact of design on the eye and the soul. It is the proper design that takes into account the principles of graphic design in the composition and distribution of its elements, and then design provides an information message and achieve the desired goal.

Click here to read the article in Arabic

Many design enthusiasts and beginners in this area believe that just learning the tools of a program such as Photoshop or Illustrator or other design programs, makes them good designers, and this is a misconception, it is not required for the designer to learn a specific program of design, not all of the professional Photoshop tools use it called a designer, the big difference between those who own tools and software commands on the computer, and those who have the basics, principles, rules and design skills, in these lines we address the elements of design.

 

Elements of graphic design

Graphic design consists of a set of elements, which are almost the same elements of art in most types of designs, such as decorative design and fashion design. There are many categories of specialists in the listing of elements of design but did not depart from the following elements.

First: Lines:

The line is the basic element of any design. It defines shapes, divides spaces. lines may be straight, curved, broken, free, and random, lines may be solid, dotted, or sporadic.

Lines have connotations such as:

    Italic lines may give a sense of imbalance.

    The curved lines suggest movement, smoothness, gentleness, agility and softness.

    The spiral formation may suggest discomfort and may also suggest vulva.

    The radial lines give a sense of starting, and the broken radial lines give a sense of shock or cracking of the surface.

    Thick lines attract attention from fine lines, but excessive use can cause discomfort.

Lines have functions such as:

    Guidelines that regulate elements and information and adjust balance areas.

    Illustrations that distinguish texts, and link information.

    Formal fonts which are used to divide the design panel and separate the blocks.

    Kinetic lines used to express movement or behavior.

    Abstract lines are used to simplify drawings, shapes and shadows.

Second: shapes and photo:

The shapes are drawings that have a closed space inside resulting from the connection of lines, such as square, rectangle, circle, triangle and star. The three-dimensional shapes, such as pyramid, cube and cylinder, may be random and irregular, shapes can be used in design to highlight objects, or coordinate them.

The photo is taken by the camera, either professional camera or mobile devices and other digital devices, the photo is used in some designs and has a significant impact in drawing attention, has been widespread use of images within the designs with the proliferation of digital media and the availability of millions of free images over the Internet.

Uses of shapes:
Helps to form aesthetic forms in the design structure.
Used to form blocks within the design that identify the edges of images and texts.
Used to highlight information such as address selection and framing of images and text.
Expressionist graphic forms are a lingua franca and contribute to the delivery of the design message.

 

Third: Colors and lighting:

Colors lend beauty to the image, highlight important elements, orient the eye, and have effects on the soul. Studies have shown that when an eye monitors a color that sends a message to the brain, it releases hormones that affect mood, emotion and behavior by color and color.

The main colors are red, yellow, and blue. The secondary colors are orange, purple and green. The color selection process is chosen according to the number of colors required for the design.

The colors have psychological and emotional implications:

    Warm colors: give a sense of warmth and intimacy, which is derived from the colors of fire, namely red, yellow and orange and degrees.

    Cool colors: give a sense of calm, derived from the colors of the sea and the sky and trees, blue, green, violet and degrees.

    Neutral colors: black, white, and gray. They are used to balance warm and cold colors, and can be used with any color without restrictions.

The colors have values which are the lighting that controls the brightness and color of the color. The increase of light opens the color and reduces the darker color. The lighting levels start from the white color through the grayscale and the black color. The different color values contributes to the image format and creates depth through the gradient of color values .

 

Fourth: Textures:

Textures give a special touch to the surfaces, from softness, roughness, gloss or density, and are commonly used as an alternative to solid color backgrounds, and have multiple forms such as decorative drawing, paper, grain, fiber, glass, metal, plastic and others.

The pattern is a decorative or non-decorative unit, repeated in a systematic or random manner.

Uses of raw materials:

    It gives special design character especially in the empty spaces.
Creates a sense of depth and 3D dimension as walls and etchings.
Give aesthetic effects to blocks and texts and distinguish them in solid colors.

Fifth: Area and space:

This is the negative or empty space surrounding the graphic design blocks, and the vacuum is not required to be white, it may be the same color as the vacuum in the design, and may be raw.

Benefits of blanks:

    The main benefit is eye comfort and ease of follow-up, and then leave a comfortable impression in the same scenes.

    Blanks around the blocks contribute to highlight the components of the blocks and attract attention to them.

    Give a professional impression of the design in contrast to the compact design with few spaces that leave a confusing and fragmented impression.

    Blanks contribute to the design coordination and the distinction between paragraphs of text.

    Creative forms of negative space can be created, a professional technique used by some designers.

Sixth: texts:

The text contributes to the understanding of the graphic design, clarifies its purpose, and the text is an easy element in the design, but it is important to choose simple, expressive text, and to place the text in the appropriate place in the design.

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